E-branding strategy is a long-term digital plan which covers all online assets of a business and their aspects, to achieve its specific goals.
Included in this are website, social media presence and performance monitoring using analytical & monitoring tools.
If you are looking at successfully growing a business online and making it a trustworthy brand in the market (offline and online) then you most definitely require e-Branding.
There are five stages of e-Branding:
This is undoubtedly one of the most important factors, if not the most important one. A business which fails to recognize the needs (or requirements) of its customers is bound to fail eventually.
Understanding includes clearly knowing:
These three things play a crucial role in helping a business grow and achieve success.
Once a clear understanding of various business aspects is achieved, it becomes clear what actions needs to be taken in achieve the desired results.
We create a plan which decides how to utilize these web assets and what activities must be done. The list of web assets includes:
Consider a photography business that is planning to create awareness and get new customers through internet.
There are multiples ways of achieving this goal. It can either simply create a website or just have its own social media account or both. If there is already a website or accounts on social media, a plan can be drafted which can effectively utilize them.
We can also choose a suitable promotion platform where the target customers are going. Besides, what kind of content is to be shared and how often is determined.
In short, each and every activity that needs to be done to achieve the goal is drafted at this stage.
This is the stage where the plan is actually implemented. Enlisted below are some of the activities that are part of this stage:
Whatever actions have been drafted in the "Planning" stage, they are executed as per defined methods or process.
The "Measure" stage is where businesses can see the actual impact of all three previous stages (understanding, planning and execution) is measured. Using various measurement tools, we can clearly identify what is working and what isn't.
Businesses can measure key performance indicators (KPIs) such as:
Based on the outcome of the "Measure" stage, businesses can decide to either retain the plan (due to its success) or re-frame the plan (due to failure in achieving the business goal).