Social Media Optimization, or SMO as it is also called, is a structured method aimed at creating awareness and generating publicity using community websites, social media and various online communities.
These methods include social news buttons, integrating third-party community functionalities like images and videos, blogging and adding RSS feeds. The main aim of Social Media Optimization is to drive traffic to a web asset mainly from sources other than search engine.
SMO greatly helps in improving the search engine ranking of your web assets as traffic is generated mostly from “non-search engine” sources.
It is undeniable that social media is “The” place where your customers are hanging out. Besides, if utilized correctly, these social media channels offer an excellent opportunity to get more attention.
SMO gives your business a chance to directly interact with a prospective buyer/user. It will also help you reach your target group of customers on social media more effectively.
As Social Media Optimization focuses mainly on bringing traffic from outside the search engine, the authority value of your web assets will greatly improve. It will result in higher ranking in search engine, even though you did not focus on search engine.
Social Media Optimization can be done doing various methods that will benefit your business in long run. Some of them are listed below: