Website is a collection of web pages, on a dedicated server, which consist of text, images, videos, scripts and multimedia files to inform or teach or instruct online users.
The rapidly changing online world demands that your website must become not only an information source but also a customer interaction platform which earns you money.
Your site must have following features at the least:
It is a website which combines visually appealing design along with compelling content. This type of website is designed keeping in mind the macro and micro goals of a business.
For example, if your aim of creating a website is lead generation then your macro goal would be converting potential buyers into actual customers. Your micro goal would be using techniques to create user engagement to help you with your macro goal.
Such a website implements various techniques like:
The advent of devices like smartphones, tablets have brought internet at the users' fingertips. People prefer these devices for their online activities.
An estimated that 1 billion people use smartphones, so if your website is not mobile-friendly then you are certainly missing a very big opportunity to reach your customers (potential ones too).
By creating a responsive website:
What this means is that your website should have a fine balance of content and visually appealing design. You not overwhelm visitors to your site with either too much content or visually distracting design.
Every page should be such that:
You are making a big mistake if you are only relying on traffic through search engine. You must ensure your website is visible on sites like Facebook, YouTube, Twitter and Pinterest.
Link your accounts on these sites back to your website. It'll ensure whenever someone shares any of your content on social media, they will come to website (means more site traffic).
You can use the following for driving traffic to your site:
Your website must meet the international standards. Besides, technologies become outdated in few months time, make sure your site has the latest version.
And finally, don't forget to add fresh & helpful content for your site visitors or else your website could become liability for you even if you have latest technology.
This could eventually bring you great business from sources and places you might not have even thought about.
Gone are the days when having a website was sufficient. Your customers have become more net-savvy and expect you to do the same.